I'm Christine.
Profile
As an innovative graphic designer, I specialize in transforming ideas into visually compelling creations. With a keen eye for detail and a passion for creativity, I excel in crafting captivating designs across various mediums, from digital platforms to print materials. My expertise lies in logo design, branding, user interface design, illustration and 3D rendering.
Experience
During my four-year tenure at a skincare company, I played a pivotal role in various graphic design endeavours, notably leading a highly successful rebranding campaign. Working closely with stakeholders, I spearheaded the conceptualization and execution of a revitalized visual identity that effectively resonated with our target demographic. As part of this initiative, I provided direction and mentorship to junior designers and photographers, fostering a cohesive design style throughout the rebranding process to ensure consistency across all touchpoints.
This comprehensive rebranding effort involved overhauling the company's product packaging, website, and marketing collateral to align with our evolving brand ethos and values. Additionally, I managed a diverse range of graphic design tasks, including creating promotional materials, product labels, and digital assets aimed at supporting marketing campaigns and enhancing brand recognition within the skincare industry. My contributions played a significant role in strengthening the company's position in the market and driving engagement with our audience.
In tandem with my corporate role, I have been pursuing freelance opportunities since 2016, expanding my creative horizons and working with a diverse clientele across various industries. This entrepreneurial venture has allowed me to further develop my skills, explore new design trends, and deliver innovative solutions tailored to each client's unique needs and objectives.